The 2016 A-CAPP Center Brand Protection Strategy Summit: Emerging Challenges and Progress
Clifford A. Grammich and Jeremy Wilson, 2016 Since its launch as the first academic body focusing on the complexities of anti-counterfeiting and productprotection, the Center for Anti-Counterfeiting and Product Protection (A-CAPP Center) at Michigan StateUniversity (MSU) has sought closer partnerships with brand owners. The 2016 Brand Protection StrategySummit, the second such summit hosted by the …