Global Anti-Counterfeiting Consumer Survey 2023
Saleem Alhabash, Anastasia Kononova, Patricia Huddleston, Heijin Lee, and Moldir Moldagaliyeva, 2023 Executive Summary Trademark counterfeiting (hereinafter “counterfeiting”) is a prevalent global risk. A survey of consumers from 17 countries (N = 13,053), conducted in seven languages, examined the prevalence of counterfeit purchase behaviors and what predicts past purchase and future purchase intentions. Our approach …