Brand protection as a total business solution
Wilson, J. M., & Kinghorn, R. (2014). Brand protection as a total business solution. A version of this research was also published as Wilson, J. M., & Kinghorn, R. (2016). A total business approach to the global risk of product counterfeiting. Global Edge Business Review, 10(1), 1-6. http://globaledge.msu.edu/content/gbr/gbr10-1.pdf Product counterfeiting is a growing, global risk that …