Total Business Solution

Brand protection as a total business solution

Wilson, J. M., & Kinghorn, R. (2014). Brand protection as a total business solution.  A version of this research was also published as Wilson, J. M., & Kinghorn, R. (2016). A total business approach to the global risk of product counterfeiting. Global Edge Business Review, 10(1), 1-6. http://globaledge.msu.edu/content/gbr/gbr10-1.pdf Product counterfeiting is a growing, global risk that …

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Anti-counterfeit strategy for brand owners

Wilson, J.W. & Kinghorn, R. (2013). Anti-counterfeit strategy for brand owners. There are many approaches brand owners can take to prevent and respond to product counterfeits. This Backgrounder outlines a strategic approach whereby brand owners consider product counterfeits as a fundamental risk to the brand, and brand protection as an integral component of the larger …

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Towards a more proactive approach to brand protection: Development of the Organisational Risk Assessment for Product Counterfeiting (ORAPC)

Kennedy, J. P., Wilson, J. M., & Labrecque, R. (2017). Towards a more proactive approach to brand protection: Development of the Organisational Risk Assessment for Product Counterfeiting (ORAPC) . Global Crime. doi:10.1080/17440572.2017.1313733  Through an adaptation of a terrorism risk assessment model, this article develops an initial proactive product counterfeiting risk assessment that is designed to …

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