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Wilson, J. M., & Kinghorn, R. (2014). Brand protection as a total business solution. A version of this research was also published as Wilson, J. M., & Kinghorn, R. (2016). A
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Anti-counterfeit strategy for brand owners
Wilson, J.W. & Kinghorn, R. (2013). Anti-counterfeit strategy for brand owners. There are many approaches brand owners can take to prevent and respond to product counterfeits. This Backgrounder outlines a
Towards a more proactive approach to brand protection: Development of the Organisational Risk Assessment for Product Counterfeiting (ORAPC)
Kennedy, J. P., Wilson, J. M., & Labrecque, R. (2017). Towards a more proactive approach to brand protection: Development of the Organisational Risk Assessment for Product Counterfeiting (ORAPC) . Global
Partnerships and the battle against product counterfeits
Sullivan, B. A., Wilson, J. M., & Kinghorn, R. (2017). Partnerships and the battle against product counterfeits. Partnerships between brand owners, governments, academics, consumers, and other stakeholders are essential to
Crisis mitigation through communication in brand protection
Grayson, A., & Evert-Burks, L. (2016). Crisis mitigation through communication in brand protection. The Brand Protection Professional, 1(2), 26-29.
Marketing brand protection inside and outside your organization
Pamm, R. (2016). Marketing brand protection inside and outside your organization. The Brand Protection Professional, 1(1), 24-25.
How to talk to your CFO/COO
Evert-Burks, L. (2016). How to talk to your CFO/COO. The Brand Protection Professional, 1(1), 14-17.
