Strategy

Proposed solutions to the brand protection challenges and counterfeiting risks faced by small and medium enterprises (SMEs)

Kennedy, J. P. (2016). Proposed solutions to the brand protection challenges and counterfeiting risks faced by small and medium enterprises (SMEs). Journal of Applied Security Research, 11(4), 450-468. doi:10.1080/19361610.2016.1210487 https://www.tandfonline.com/doi/full/10.1080/19361610.2016.1210487 Small and medium enterprises (SMEs) are vulnerable to the same counterfeiting threats faced by larger businesses, yet, the unique brand protection challenges they face have …

Proposed solutions to the brand protection challenges and counterfeiting risks faced by small and medium enterprises (SMEs) Read More »

Assessing the risks of counterfeiting and illicit diversion for health care products

Trent, C., & Moyer, D. C. (2013). Assessing the risks of counterfeiting and illicit diversion for health care products. Counterfeiting and illicit diversion are problems that affect a wide variety of industries on a global basis. A counterfeit is a product designed, dressed, branded, and/or packaged in a manner intended to be indistinguishable from that of …

Assessing the risks of counterfeiting and illicit diversion for health care products Read More »

Brand Protection 2020: perspectives on the issues shaping the global risk and response to product counterfeiting

Wilson, J. M. (2015). Brand Protection 2020: perspectives on the issues shaping the global risk and response to product counterfeiting A version of this research was published as Wilson, J. M. (2017). The future of brand protection: Responding to the global risk. Journal of Brand Management, 24(3), 271-283. doi:10.1057/s41262-017-0032-x https://link.springer.com/article/10.1057/s41262-017-0032-x Abstract from the journal article: Counterfeit products …

Brand Protection 2020: perspectives on the issues shaping the global risk and response to product counterfeiting Read More »

Anti-counterfeit strategy for brand owners

Wilson, J.W. & Kinghorn, R. (2013). Anti-counterfeit strategy for brand owners. There are many approaches brand owners can take to prevent and respond to product counterfeits. This Backgrounder outlines a strategic approach whereby brand owners consider product counterfeits as a fundamental risk to the brand, and brand protection as an integral component of the larger …

Anti-counterfeit strategy for brand owners Read More »

The nexus between terrorism and U.S. product counterfeiting

Sullivan, B. A., Chermak, S. M., Wilson, J. M., & Freilich, J. D. (2014). The nexus between terrorism and U.S. product counterfeiting Terrorists have increasingly been linked to product counterfeiting, but evidence for this connection has been mostly anecdotal and speculative. We use the Extremist Financial Crime Database (EFCDB) and the Michigan State University Center for Anti-Counterfeiting and …

The nexus between terrorism and U.S. product counterfeiting Read More »