Education & Awareness

Training for brand protection: what your team needs to know

Wilson, J. M., & Kinghorn, R. (2014). Training for brand protection: what your team needs to know. Global Edge Business Review, 8(5), 1-3. http://globaledge.msu.edu/content/gbr/gbr8-5.pdf Brand Protection is a growing concern among corporate executives, particularly those who operate in the global marketplace. Training for those tasked with this function is critical, yet existing resources and knowledge about needs …

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Proposed solutions to the brand protection challenges and counterfeiting risks faced by small and medium enterprises (SMEs)

Kennedy, J. P. (2016). Proposed solutions to the brand protection challenges and counterfeiting risks faced by small and medium enterprises (SMEs). Journal of Applied Security Research, 11(4), 450-468. doi:10.1080/19361610.2016.1210487 https://www.tandfonline.com/doi/full/10.1080/19361610.2016.1210487 Small and medium enterprises (SMEs) are vulnerable to the same counterfeiting threats faced by larger businesses, yet, the unique brand protection challenges they face have …

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Clicking into harm’s way: the decision to purchase regulated goods online

Kennedy, J. P., & Wilson, J. M. (2017). Clicking into harm’s way: the decision to purchase regulated goods online. American Behavioral Scientist, 61(11), 1358-1386. doi:10.1177/0002764217734264 http://journals.sagepub.com/doi/abs/10.1177/0002764217734264 The growth of the Internet has expanded e-commerce, opening a vast array of purchasing options for consumers while also increasing illicit sales. Such sales place consumers at risk. This …

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Africa’s counterfeit pharmaceutical epidemic: the road ahead

Fenoff, R. S., & Wilson, J. M. (2009). Africa’s counterfeit pharmaceutical epidemic: the road ahead. Widespread infectious diseases coupled with pervasive poverty make the developing countries on the African continent particularly vulnerable to harm from counterfeit drugs, which now constitute more than 30 percent of all medicines sold in Africa, including up to 70 percent of drugs sold in …

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Product counterfeiting: evidence-based lessons for the state of Michigan

Heinonen, J. A., & Wilson, J. M. (2012). Product counterfeiting: evidence-based lessons for the state of Michigan. To help policymakers better understand and respond to this problem, this paper introduces the topic of product counterfeiting and develops lessons based on a systematic examination of Michigan-based product counterfeit incidents as evident in open sources. This evidence-based …

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Brand Protection 2020: perspectives on the issues shaping the global risk and response to product counterfeiting

Wilson, J. M. (2015). Brand Protection 2020: perspectives on the issues shaping the global risk and response to product counterfeiting A version of this research was published as Wilson, J. M. (2017). The future of brand protection: Responding to the global risk. Journal of Brand Management, 24(3), 271-283. doi:10.1057/s41262-017-0032-x https://link.springer.com/article/10.1057/s41262-017-0032-x Abstract from the journal article: Counterfeit products …

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Product counterfeiting in Michigan: articulating and mitigating the risk

Wilson, J. M. (2010). Product counterfeiting in Michigan: articulating and mitigating the risk. Product counterfeiting in Michigan reflects a growing, global problem, with any trademarked product vulnerable to intellectual property rights violations. Lacking empirical data on counterfeiting crimes, insights into them remain limited. State policymakers tasked with a local response require evidence-based research to assess the risk of …

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Pharmaceutical counterfeiting in the US: differentiating dimensions of the risk

Heinonen, J. A., & Wilson, J. M. (2011). Pharmaceutical counterfeiting in the US: differentiating dimensions of the risk. The creation of a product counterfeiting database highlights variation in known incidents of counterfeit pharmaceuticals across several important dimensions. By understanding how these incidents differ, researchers can provide empirical insights into the problem, develop evidence-based anti-counterfeit strategy and promote awareness …

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