Jeremy Wilson and Rod Kinghorn, 2014
Brand Protection is a growing concern among corporate executives, particularly those who operate in the global marketplace. Training for those tasked with this function is critical, yet existing resources and knowledge about needs are few. Based on extensive industry interaction, this article identifies the areas in which staff needs training and highlights some opportunities available through the Michigan State University Center for Anti-Counterfeiting and Product Protection.
Wilson, J. M., & Kinghorn, R. (2014). Training for brand protection: what your team needs to know. Global Edge Business Review, 8(5), 1-3.
To view the full report, visit globaledge.msu.edu.