Jeremy Wilson and Rod Kinghorn, 2014
Brand Protection is a growing concern among corporate executives, particularly those who operate in the global marketplace. Training for those tasked with this function is critical, yet existing resources and knowledge about needs are few. Based on extensive industry interaction, this article identifies the areas in which staff needs training and highlights some opportunities available through the Michigan State University Center for Anti-Counterfeiting and Product Protection.
This article was published in Global Edge Business Review. Subscription may be required to view article.
2014 Copyright Michigan State University Board of Trustees.
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