Sullivan, B. A., Wilson, J. M., & Kinghorn, R. (2017). Partnerships and the battle against product counterfeits.
Partnerships between brand owners, governments, academics, consumers, and other stakeholders are essential to tackling the pervasive and persistent global problem of product counterfeiting. This Backgrounder highlights the importance of these partnerships, the need for widespread recognition of the shared nature of problems, and the development of solutions across companies and industries.
This work was also summarized at
Sullivan, B. A. (2017, May 17). Partnerships are crucial in the battle against product counterfeits. Global Edge Blog. https://globaledge.msu.edu/blog/post/52409/partnerships-are-crucial-in-the-battle-a