Annual Brand Protection Strategy Summit
September 24-25, 2019
East Lansing Marriott University Place
300 M. A. C. Ave, East Lansing, MI 48823
Annual Brand Protection Strategy Summit
Join us in the fight for improving responses to product counterfeiting and protecting brands. Hosted for our brand owner partners, our Summit is a collaborative space for brand owners, law enforcement, and academia to strategize about the issues and their solutions in a forum that facilitates open, collaborative, meaningful, and participant-led conversations on brand protection. Through interactive panels, roundtable strategy sessions, and an evening reception, you will have the opportunity to share, learn and network with one another, as well as from world-renowned scholars and globally-recognized industry and law enforcement leaders.
How the A-CAPP Summit Benefits Your Organization
The global risk of counterfeit products is rapidly growing and evolving, with enormous detrimental effects on brand owners, consumers, and society. The A-CAPP Center provides a central location for thought leadership in brand protection and anti-counterfeiting as an independent, interdisciplinary evidence-based hub, designed to assist in protecting brands and products of all industries worldwide.
We are looking forward to hosting our 5th Annual Brand Protection Strategy Summit, where we provide a collaborative space for brand owners, law enforcement, and academia to strategize about the most critical issues and their solutions. To facilitate open dialogue our summit is a vendor-free and includes no third-party interference.
A unique feature, the A-CAPP Summit showcases the Center’s research on anti-counterfeiting and brand protection and gives you access to cutting edge ideas and developments and an opportunity to speak with internationally-recognized professors on these issues.
The Summit consists of a day and a half of sessions led by your peers, as well as partners in research, government and law enforcement. You will have an opportunity for in-depth networking and collaboration in a smaller event atmosphere. Additionally, you will have an opportunity to network with the Center’s Industry Advisory Board and corporate partners, who are global leaders in the field of brand protection.
What Prior A-CAPP Center Summit Attendees Gained
Networking, research collaboration, exposure to common challenges in the industry, networking with other brand owners, knowledge exchange, latest information on brand protection, open dialogue, benchmarking, data-driven solutions, and more.
What Does Registration Include?
The registration fee includes admittance into the Summit on September 24 -25, 2019, the Summit Reception on September 24, 2019, all meals/beverages on September 24, 2019, breakfast/beverages on September 25, 2019, and a complimentary enrollment for one course of the Center’s Professional Certificate in Anti-Counterfeiting and Brand Protection.
Monday, September 23
Preconference Seminar: Beyond Online Counterfeit Takedowns -Proactive Engagement of Social Media Users Through Consumer Psychology, 1:00p -5:00p. Registration required.
BPP Editorial Board Meeting, 2:00p-4:00p. Invitations sent separately.
Partner’s Reception, 5:30p-7:30p. Invitations sent separately.
Tuesday, September 24
Summit Opening & Sessions, 7:30a-5:00p.
Summit Reception, 5:30p-9:30p.
Wednesday, September 25
Summit Sessions & Closing, 7:30a-12:00p
Industry Advisory Board Meeting, 12:00p-4:00p.
Thursday, September 26
Industry Advisory Board Meeting, 8:30a-1:00p
Tuesday, September 24
7:30a – 5:00p
Breakfast & Exhibits
Welcome
Opening Remarks
Steve Francis, Director, National Intellectual Property Rights Coordination Center
Q & A Session
Steve Francis, Director, National Intellectual Property Rights Coordination Center
Jason Kosofsky, Senior Global Brand Protection Investigator, Ford Motor Company
Kickoff Conversation: Using Risk Assessments to Gain Insight into Larger Brand Protection and Organizational Needs
This panel will explore how risk assessments for counterfeit products can be used to drive internal dialogue about larger brand protection and organizational needs, particularly as it relates to approaching counterfeiting in a holistic and enterprise-wide fashion. The panel will also discuss how risk assessments can help to identify and address silos and barriers between departments, as well as issues affecting communication within the company and across disciplines, markets and brands. This session will be based on practitioner experience and current and prior A-CAPP Center research on the topic of counterfeiting risk assessments.
Moderator
Jeff Rojek, Director, A-CAPP Center and Associate Professor, School of Criminal Justice, Michigan State University
Panelist
Jay Kennedy, Assistant Professor, A-CAPP Center & School of Criminal Justice, Michigan State University
Break
Spark Tables: Academic Showcase
A-CAPP Center scholarly partners from a variety of disciplines will be available to introduce their research ideas relevant to anti-counterfeiting and brand protection, solicit feedback from attendees and discuss areas of new research.
Disciplines in attendance include: (more confirming)
Packaging, Engineering, A-CAPP, Remote Sensing & Geographical Information Services, Law, International Business, Marketing, Public Relations & Social Media, Agriculture, Criminal Justice, Advertising, Retailing, and Fisheries and Wildlife from Michigan State University; Law & Human Behavior from University Texas El Paso; and Anesthesiology & Global Public Health from University California San Diego.
Research and Practice Panel: Evolution and Trends of Consumers & Bad Actors Online
The discussion will explore evolution and trends in the online space around counterfeits from a variety of perspectives, including industry, e-commerce, academia, associations and law enforcement. Additionally, the panelists will explore challenges and opportunities and what steps the brand protection community can take to understand the trends.
Sheila Francis, Director, Strategic Partnerships & Economic Research, INTA
Saleem Alhabash, Assistant Professor of Public Relations and Social Media, Michigan State University
Donna Gregory, Unit Chief, Internet Crime Complaint Center, Federal Bureau of Investigation
Seth Wood, Manager, Brand Protection, Abercrombie & Fitch
Kaleigh Miller, Global Brand Relations, Amazon
Lunch
A-CAPP Pioneer Award
Panel: Counterfeits Investigation Cycle
Brand owners from a variety of industry types will discuss and demonstrate the investigation life cycle of counterfeit products in their company/industry. Learn what techniques or strategies have worked and what opportunities still exist. During the afternoon break, join the panelists at their booths to check out their genuine versus counterfeit product.
Moderator
Kevin Weaver, Senior Director, Brand Protection Technology & Innovation, Johnson & Johnson
Panelists
Jason Kosofsky, Senior Global Brand Protection Investigator, Ford Motor Company
Charlie Olschanski, Senior Director Investigation Services, Tiffany & Co.
Jay Burgett, Global Trademark Counsel, Mars Wrigley Confectionary
Case Studies
Join a session to explore deeper dives into research and data through various studies undertaken by organizations on issues of brand protection and anti-counterfeiting strategies.
Break
Panels: Navigating Anti-Counterfeiting and Brand Protection Complexities
Choose a panel session to explore some of the complexities of brand protection either by balancing with industry regulation; working as or with small and medium enterprises in this space, or understanding the overlap with other forms of illicit trade.
Panel Topics:
Illicit Trade: Lessons for Convergence of Counterfeiting From Other Types of Illegal Trade
Jeff Rojek, Director, A-CAPP Center and Associate Professor, School of Criminal Justice, Michigan State University
Meredith Gore, Associate Professor, Department of Fisheries & Wildlife, Michigan State University
Jared Murphey, Assistant Special Agent in Charge, Homeland Security Investigations-Detroit
Challenges & Opportunities for Small and Medium Size Enterprises in Brand Protection
Jay Kennedy, Assistant Professor, A-CAPP Center & School of Criminal Justice, Michigan State University
Zvi Rosen, Assistant Chief Counsel, Small Business Association Office of Advocacy
Bill Mansfield, Director of Intellectual Property, ABRO Industries, Inc.
Larry Griffith, CEO/President, Bohning Company
Charisma Hampton, Attorney/Advisor, Office of Policy and Internal Affairs, U.S. Patent and Trademark Office
Dark Web & Counterfeits
Tom Holt, Professor, School of Criminal Justice, Michigan State University
Jen French, Supervisory Special Agent, National Intellectual Property Rights Center, Federal Bureau of Investigation
Jason Gull, Senior Trial Attorney, Computer Crime & Intellectual Property Section, Department of Justice
Regulations & IP Enforcement
Kasie Brill, Senior Director Brand Protection, Global Intellectual Property Center, U.S. Chamber of Commerce
Nate Davis, Legal Counsel, Whirlpool Corporation
Greg Leimone, North America Regional Security Manager, Syngenta
A-CAPP Center Showcase
Learn more about the A-CAPP Center’s education and outreach programs. You’ll hear about the various current and future workforce development opportunities available through the student program and professional certificate, as well as opportunities for you to engage with the Center through The Brand Protection Professional (BPP) and more.
Jeff Rojek, Director, A-CAPP Center and Associate Professor, School of Criminal Justice, Michigan State University
Kari Kammel, Assistant Director of Education and Outreach, A-CAPP Center, Michigan State University
Leah Evert-Burks, Editor in Chief, The Brand Protection Professional and Industry Fellow, A-CAPP Center, Michigan State University
Nate Davis, Legal Counsel, Whirlpool Corporation
Devin McClenton, Global Intelligence Analyst, Dolby Laboratories
Casie Wakeley, GIS Security Awareness Analyst, Whirlpool Corporation
Emily Osika, 2018 Matthew R. Maher Scholarship Recipient, A-CAPP Center, Michigan State University
Adjourn for day
Don’t miss the Summit Reception!
Michigan Wildlife Conservancy
5:30p – 9:30p
*transportation provided to/from
Wednesday, September 25
7:30a-12:15p
Breakfast & Exhibits
Welcome & Day One Recap
Brand Protection Hero Remarks
Panel: Using Local Law Enforcement for Trademark Counterfeiting Enforcement
Join this panel of state and local law enforcement from various stakeholder perspectives and discuss how to expand a brand protection team’s reach, what is needed for an initial investigation, and when to use local jurisdictions.
Moderator
Jeff Rojek, Director, A-CAPP Center and Associate Professor, School of Criminal Justice, Michigan State University
Panelists
Jimmy Kryskowiak, North America Senior Security Lead, Syngenta
Sasha Lazarevich, Deputy City Attorney, Los Angeles City Attorney’s Office
Jeff Walker, Homeland Security Investigations Task Force Officer, Intellectual Property Crimes Investigations, San Antonio Police Department
Jahaira Torrens, Special Agent, Immigration and Customs Enforcement, Department of Homeland Security
Spark Tables: Government, Law Enforcement, & Association Showcase
U.S. lcoal and state government agency representatives and associations will be available to discuss and showcase the resources available relevant to brand protection professionals in their efforts to combat counterfeiting. Network and meet with agencies you work with or connect with ones that you have not.
Agencies in attendance include
San Antonio Police Department, Global Innovation Policy Center U.S. Chamber of Commerce, International Trademark Association, U.S. Customs and Border Protection, Internet Crime Complaint Center-Federal Bureau of Investigation, North Carolina Secretary of State, Los Angeles City Attorney’s Office, Computer Crime and Intellectual Property Section-Department of Justice, Cook County State Attorney’s Office, Office of Intellectual Property Enforcement-Department of State , Federal Bureau of Investigation, U.S. Patent and Trademark Office, Homeland Security Investigations Global Task Force, National Intellectual Property Rights Coordination Center, and U.S. Small Business Administration.
Break
Strategy Sessions
Wrap up the conference with our summit strategy sessions, designed to provide opportunity to further discuss hot topics and come up with some concrete best practices for take-aways. Strategy session results are published in the Summit proceedings.
Communicating Up to the C-Suite
Evidence Toolkit: What Law Enforcement Needs
Regulation & Enforcement
Online Pharmaceuticals
Small-Medium Enterprises Anti-Counterfeit Strategies
Closing Remarks
Beyond Online Counterfeit Takedowns
Proactive Engagement of Social Media Users Through Consumer Psychology
Marriott East Lansing
Great Lakes Room
September 23, 2019
1:00p – 5:00p
Register above through Summit registration
Social media have become ubiquitous tools used by brands through their marketers, advertisers, and others in companies to communicate directly with consumers and build lasting relationships. These digital and social media tools are also important avenues for companies to educate consumers when it comes to brand protection and anti-counterfeiting awareness and practices, but are not often used.
What the Seminar is About
This seminar provides brand protection and consumer education professionals with the tools necessary to communicate with consumers and other businesses via social media. The seminar will primarily focus on:
Uses & Effect: providing an overview of social media uses and effects,
Leveraging for Brand Protection: the ways social media can be leveraged for consumer and brand protection purposes, and
Metrics for More Effective Communication: the different metrics available to track communication effectiveness and develop insights to better communicate directly with consumers.
Structure of Session & Outcomes
The seminar will entail 3 sessions, each led by a professional/scholar, followed by an interactive workshop that will apply the knowledge gained from the talk to each participant’s own work context.
Session 1: Overview of Social Media: What eWOM and Social Media Engagement Mean for Brand Protection
Interactive Workshop 1: Identifying Current and Desired Channels of Engagement
Session 2: Developing Social Media Strategy: Capitalizing on the Power of Content, Users, and Algorithms
Interactive Workshop 2: Setting Goals & Developing Strategies
Session 3: Measuring Social Media Effectiveness: How to Leverage Owned, Earned, and Paid Metrics to Building Engagement
Interactive Workshop 3: Setting KPIs In-line of Goals & Objectives
The anticipated outcomes are:
Develop a better understanding of the digital and social media environment and their powerful impact on people’s lives as well as brand communications;
Develop skills for integrating digital and social media into brand protection and consumer education programs; and,
Understand the breadth and depth of digital analytics as they pertain to measuring communication effectiveness as well as developing insights about consumers.
Who is Leading the Training
The seminar will capitalize on the expertise of A-CAPP Center partners who are media and advertising professionals and scholars at Michigan State University.
SALEEM ALHABASH
Associate Professor, Department of Advertising and Public Relations
Co-Director Media and Advertising Psychology (MAP) Lab
Michigan State University
PAT HUDDLESTON
Professor, Department of Advertising and Public Relations
Michigan State University
ANASTASIA KONONOVAAssistant Professor, Department of Advertising and Public Relations
Michigan State University
Michigan State University
The 2019 Brand Protection Strategy Summit will be held at the East Lansing Marriott University Place. To reserve your summit rate lodging, click here.
The Center would not be able to host our annual Summit without the support from our partners.
2019 EVENT SPONSORS
Sponsorship opportunities are available. Please contact Jeff Rojek to find out more. rojekjef@msu.edu or (517) 353-2164
HISTORIC EVENT SPONSORS
HISTORIC PARTICIPANT GIFT SPONSORS
Brand Protection
Strategy Summit
October 3-4, 2018
Marriott East Lansing
Proceedings (pg. 14-25)
Agenda
Brand Protection
Strategy Summit
October 7-8, 2015
Henry Center
Brand Protection
Strategy Summit
October 3-4, 2017
Lansing Center
Brand Protection
Strategy Summit
October 4-5, 2016
Lansing Center
TERMS AND CONDITIONS: The A-CAPP Center Brand Protection Strategy Summit is an event hosted for the benefit of its brand owning partners, which limits participation to brand owners, academia, and law enforcement (no vendors, service providers, lawyers, or consultants). The Center Director has discretion for all issues related to and including registration, admission or attendance. The views and opinions of speakers and participants at summit events do not necessarily reflect those of Michigan State University, the A-CAPP Center, its Industry Advisory Board, including member companies, or summit sponsors, and should not be used for endorsement, advertising purposes, or as legal advice. By registering for the summit, attendees acknowledge that their contact information may be included in the conference materials provided to all attendees, as well as the Center’s internal contact lists. By attending the Summit, attendees acknowledge that their image may be captured and used in research, educational and public service programs.
CANCELLATION POLICY: Cancellations made 20 or more days from the summit start date are subject to a $60 cancellation fee. Cancellations made within 20 days of the summit date will not be refunded. Transfer of registration within a company is allowed, but must be submitted via email to at least 1 business days prior to the conference start date. Registration cancellations made due to inappropriate registrations by individuals from outside of the allowable participants categories are subject to the cancellation policy.
REGISTRATION POLICY: Conference registrations are to be paid in full at the time of registration. In the event that you require an invoice for payment by wire transfer or check, please email directly with your registration information. In the event that a person registers in violation of the terms and conditions above, your registration will be cancelled and fees paid will be refunded according to the cancellation policy above.
