Wilson, J. M., & Sullivan, B. A. (2016). Measuring product counterfeiting: insights from current research and practice.
Estimates of product counterfeiting vary widely in what they measure and when, how, and where they measure it. Yet measurements remain vital both for showing the extent of counterfeiting as well as determining how to address it. A-CAPP Center researchers compiled common practices for measuring counterfeiting, their strengths and drawbacks, and interviewed brand protection professionals for their insights on the measurement problem.
This Backgrounder is based on
Wilson, J. M., Sullivan, B. A., & Hollis, M. E. (2016). Measuring the “unmeasurable”: Approaches to assessing the nature and extent of product counterfeiting. International Criminal Justice Review, 26(3), 259-276. doi:10.1177/1057567716644766 http://journals.sagepub.com/doi/abs/10.1177/1057567716644766