trademark

A word, phrase, logo, or other graphic symbol used by a manufacturer or seller to distinguish its product or products from those of others. U.S. trademarks are protected by the Lanham Act and countries that make up the Madrid Union must follow the e Madrid System for the International Registration of Marks.

Black’s Law Dictionary (Second Pocket Ed. 2011)

World Intellectual Property Organization http://www.wipo.int/

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