analytics

The field of data analysis. Analytics often involves studying past historical data to research potential trends, to analyze the effects of certain decisions or events, or to evaluate the performance of a given tool or scenario. The goal of analytics is to improve the business by gaining knowledge which can be used to make improvements or changes.

Business Dictionary.com, http://www.businessdictionary.com/definition/analytics.html

div#stuning-header .dfd-stuning-header-bg-container {background-image: url(http://a-capp.msu.edu/wp-content/uploads/2016/11/lady_2.jpg);background-color: #18453b;background-size: cover;background-position: right bottom;background-attachment: scroll;background-repeat: no-repeat;}#stuning-header div.page-title-inner {min-height: 195px;}