2017 Fall International AntiCounterfeiting Coalition Conference

A-CAPP Center Director, Jeremy Wilson, will be presenting at the 2017 IACC Fall Conference.
Marina del Rey, CA
October 18, 2017

Valuing the Brand Protection Function
One of the greatest challenges brand owners face is demonstrating and measuring the value of their brand protection program. This highly interactive session will feature ongoing research by Michigan State University on metrics used across industries to assess the value and return on investment for brand protection activities. From brand and product security perspectives, panelists will respond to the research and discuss their experience and thoughts about the challenges, needs, successes, and opportunities associated with measuring, and increasing the value of, brand protection. The panel will conclude with a guided yet organic discussion including panelists and participants.