Executive Education

 
 
2017 Executive Education
 
 
 
Risk Assessment Strategy for Counterfeit Products
WEBINAR: previously recorded
USD $600
 
Description: Participation in this recorded webinar will give the attendee why risk assessments are useful for brand protection programs and how to take a proactive approach to it.  The webinar will utilize interactive learning methods, including group chat, case studies and group exercises. Day One will give an overview of why companies need a risk assessment program and what is the typical approach to brand protection through interactive questions and exercises.  Day Two will give an overview of a proactive approach to product risk management and how to move from a reactive to a proactive brand protection program through case studies and exercises. Topics include: Overview of Brand Protection, Risk Assessment: Where to Start, Risk Assessment Tool & Questionnaire, Advanced Risk Assessment Case Study.  Part I- 1 hours 36 minutes.  Part II- 1 hour 46 minutes
 
Instructor: Rod Kinghorn, Outreach Specialist at the A-CAPP Center, Michigan State University and retired General Director of Global Security at General Motors. more
 
Investigating Counterfeit Products
WEBINAR: previously recorded
USD $300
 
Description: Participation in this recorded webinar will provide a basic foundation and framework for a comprehensive look at the investigation process from detection through investigation, to interviewing and report writing.  Through the use of case studies, the learner will have the opportunity to sharpen their decision-making skills to more completely investigate the specific elements that must be investigated to successfully conclude a product counterfeiting investigation.   Topics covered include: Basic Investigation of Product Counterfeiting, Organizational Basics for Investigation, The Investigation of Counterfeit Products, Beginning the Investigation Process, Basic Investigation of Counterfeit Products, Interviewing, Maintaining Evidence, and Report Writing. This video is 1 hour, 37 minutes.
 
Instructor: Rod Kinghorn, Outreach Specialist at the A-CAPP Center, Michigan State University and retired General Director of Global Security at General Motors. more