2017 Summit Speakers


OCTOBER 3, 2017


SUMMIT DAY ONE
Lansing Center

333 E. Michigan Avenue
8 AM - 4 PM

RECEPTION
R.E. Olds Transportion Museum
240 Museum Drivet
6 PM - 10 PM

 

OCTOBER 4, 2017

SUMMIT DAY TWO
Lansing Center
333 E. Michigan Avenue
8:30 AM - 12 PM


view events map
view summit map

 

 

 

 

 

 

 

 

For those interested in
contributing their expertise,
please contact
kkammel [at] msu [dot] edu (Kari Kammel)

For those interested in
partnership opportunities
with the Summit or Center,
please contact
jwilson [at] msu [dot] edu (Jeremy Wilson)

 

BRAND PROTECTION HERO SPEAKER

 

James Kryskowiak is currently a patrol supervisor assigned to a special unit helping to improve the quality of life for the residents in South East Raleigh; James has made ant-counterfeiting a stable part of this assignment and the unit has had seen much success investigating intellectual property crimes. James is a graduate of the Raleigh Police Department's Leadership Academy and has successfully completed the United States Marine Corps Sergeant’s Non-Resident Leadership Course. He is currently finishing a degree in Leadership form North Carolina State University. James has been a member of the North Carolinas Anti-Counterfeiting taskforce for 9 years and was one of the first members to be cross-credentialed. As a member of the task force James received the states “Brand Protector” award for his work in intellectual property investigations. As a trainer James developed a two year community policing program which received praise from Dr. George Kelling and had a focus on intellectual property investigations. James also developed and teaches several online classes including his most popular, Intellectual Property Crimes Investigations. James published an article for the North Carolina Conference of District attorneys focused on how district attorneys can help strengthen intellectual property investigations. This article was followed up with an in-person training that included several brands (UL, Merck, Western Digital, Monster and CREE). James has a passion for investigating intellectual property cases and also for teaching others about intellectual property theft which he hopes to carry on beyond his law enforcement career.

E-COMMERCE SPEAKERS

 

Aaron Weiss currently serves as a Director in Western Union’s Financial Intelligence Unit (FIU), overseeing the FIU’s Strategic Intelligence program. That program combines advanced data analytics and world-class analytic tradecraft standards and methods to identify and evaluate emerging threats, transnational networks and other high risk criminal activity within Western Union’s global network. Aaron’s teams conduct complex investigations and all-source intelligence analysis of activity associated with the most significant criminal typologies including terrorism, drug trafficking, human trafficking and human smuggling. Prior to joining Western Union, Aaron served for five years in Intelligence Community as an Intelligence Analyst with the Department of Homeland Security’s Office of Intelligence and Analysis and Homeland Security Investigation’s (HSI) Office of Intelligence. There he supported HSI’s most significant financial crime investigations, primarily focusing on transnational criminal organizations and third party money launderers. Aaron holds a Masters in International Affairs from the University of California, San Diego and has completed DIA’s Defense Intelligence Strategic Analysis Program (DISAP), the Intelligence Community Advanced Analyst Program (ICAAP) and the Five Eyes-hosted National Strategic Intelligence Course (NSIC). Aaron received HSI's Directors Award in 2013 for his role in identifying and dismantling a Hezbollah-linked criminal syndicate operating between the United States and the Tri-Border area.

 

Brandon A. Sullivan is an Assistant Professor at the Michigan State University Center for Anti-Counterfeiting and Product Protection. He earned his PhD from the Michigan State University School of Criminal Justice in 2015 and his Bachelor and Master of Science from Bowling Green State University. In addition to his work with the A-CAPP Center, he serves a Research Associate with the Research Foundation of the City University of New York (CUNY), Research Affiliate with the National Consortium for the Study of Terrorism and Responses to Terrorism (START), and Faculty Affiliate with the MSU College of Law. He is Principal Investigator of the A-CAPP Center Product Counterfeiting Database (PCD) and co-Principal Investigator of the Extremist Crime Database (ECDB) Financial Crimes project. His research focuses primarily on emerging areas of crime and justice, particularly those involving transnational criminal enterprises and networks, including fraud, product counterfeiting, extremist financial crime, and environmental/conservation crime. Other research interests include organizational deviance, crime prevention, policing, law and society, and media and crime, as well as social network analysis and mixed methods research. Recent publications have appeared in the International Criminal Justice Review, Journal of Criminal Law and Criminology, Global Crime, European Journal of Criminology, International Journal of Comparative and Applied Criminal Justice, Trends in Organized Crime, and Journal of Brand Management.

 

Donna Gregory is the Unit Chief at the Internet Crime Complaint Center (IC3) under the FBI Cyber Division, Cyber Operations Engagement Section and leads a Unit of approximately 45 Cyber and Criminal Division staff. UC Gregory has served with the FBI for 23 years, entering on duty July 1994. Her primary focus is working with both the private and public sector to develop effective alliances, define growing trends, and ensure IC3 filed information is processed for investigative and intelligence purposes for law enforcement and public awareness. She has been with the IC3 since its development in 2000. Prior to the IC3, Ms. Gregory was a Supervisor in the National Instant Criminal Background Check System (NICS) where she assisted in the set up phase of NICS program after the implementation of the Brady Bill.

 

Hairong Li is a professor of advertising, faculty associate of the Center for Business and Social Analytics, and core faculty of Asian Studies Center, Michigan State University. His research covers the uses, effects and implications of digital technology in advertising, communication and marketing. He has received grants from Baidu, Google, WPP, Microsoft, Marketing Science Institute, American Academy of Advertising, MSU Foundation and other sources. He has published extensively, and his articles have appeared in many top journals, such as the Journal of Advertising, Journal of Advertising Research, International Journal of Advertising, Journalism and Mass Communication Quarterly, New Media and Society, Journal of Computer-Mediated Communication, Journal of Consumer Psychology, Psychology and Marketing, Journal of Interactive Marketing, and Journal of International Business Studies. Dr. Li is a founding editor of the Journal of Interactive Advertising and an editorial board member of three major academic journals in the United States and Europe. His professional experience also includes chair for the American Academy of Advertising 2017 Pre-conference on computational advertising in Boston and 2014 Pre-conference on big data for advertising research and education in Atlanta, guest editor of a special issue on big data for the Journal of Advertising, visiting professor at City University of Hong Hong, executive director for Panmedia Institute in Beijing, senior visiting scholar at Tsinghua University, chair of the American Academy of Advertising 2009 Asia-Pacific Conference in Beijing, speaker for a FTC mobile commerce town hall meeting, chair of the AAA 2004 Publications Committee, and Fulbright Scholar at Nanyang Technological University in Singapore

 

Jay Kennedy is an Assistant Professor in the Center for Anti-Counterfeiting and Product Protection (A-CAPP) and School of Criminal Justice at Michigan State University. He received his Ph.D. in Criminal Justice at the University of Cincinnati, where he was Graduate School Dean’s Distinguished Fellow, as well as a Yates Scholar. While at the University of Cincinnati Jay was awarded a Graduate Minority Fellowship from the American Society of Criminology, and received several research grants and awards. A graduate of the MBA program at the Carl H. Lindner College of Business, University of Cincinnati,his research focuses upon deviance within corporations. Specifically, his research and published works explore issues of employee theft within small businesses, the multi-level antecedents of corporate crime, and the role business ethics plays in decision-making. Prior to attending graduate school, Jay spent just over 8 years working for a number of corporations in the metro Detroit area, including a major non-profit organization, a family-owned automotive supplier, and a Fortune 100 corporation.

 

Kebharu Smith is a Senior Trial Attorney with the Computer Crime and Intellectual Property Section (CCIPS) of the United States Department of Justice’s Criminal Division where he prosecutes IP crime and trains prosecutors, law enforcement officers, and foreign delegates on our nation’s IP law. Before he joined CCIPS, Kebharu worked as an Assistant United States Attorney in the United States Attorney’s Office for the Southern District of Texas – Houston Division. While serving as an AUSA, Kebharu investigated and prosecuted several IP matters and also pursued IP violators that sold counterfeit goods online. Prior to his time as an AUSA, Kebharu worked as an Assistant District Attorney in both Harris County and Fort Bend County (Texas) District Attorneys’ Offices where he honed his skills as a trial attorney prosecuting state crimes. In 2012, Kebharu received an award from the National Retail Federation for his prosecution of a Houston-based criminal organization that sold stolen merchandise and distributed the goods using both private mail carriers and online forums. Kebharu is a graduate of Thurgood Marshall School of Law and the University of North Texas.

 

Laurie Iacono is the Program Manager for Brand and Consumer Protection at the National Cyber-Forensics and Training Alliance (NCFTA). The NCFTA is a non-profit organization with a goal of facilitating operational information sharing amongst industry, government and academic partners. As Program Manager, Laurie leads a diverse team of intelligence analysts conducting anti-counterfeiting research across multiple industry sectors including pharmaceutical, tobacco and automotive. Prior to her role as Program Manager, Laurie led the Pharmaceutical Fraud Initiative at the NCFTA, working alongside industry and law enforcement partners to identify, mitigate and neutralize the threats associated with illicit on-line pharmacies. Laurie previously worked at the University of Pittsburgh where she served as a Project Manager for multi-site clinical trials related to issues such as acute liver failure, obesity and hepatitis. Laurie has an undergraduate degree in English and a Masters of Fine Arts degree in Writing, both from the University of Pittsburgh.

Melissa Kritz, Head of Global Relations and Product Integrity, Amazon.

 

Saleem Alhabash is Assistant Professor of Public Relations and Social Media at the Department of Advertising and Public Relations, Michigan State University. His research focuses on the persuasive effects of social media in the contexts of risky and unsafe behaviors.

 

 

 

 

 

Steven Shapiro serves as a Supervisory Special Agent of the FBI’s Intellectual Property and Criminal/Cyber Integration Unit (IP/CCIU), where his team provides guidance and support to investigators engaged in Theft of Trade Secrets and Intellectual Property Rights (IPR) criminal cases. SSA Shapiro also participates in IPR training and outreach activities to international, federal, state, local, and private sector partners designed to disrupt and dismantle the sale of counterfeit goods. He is also an active member of the National Intellectual Property Rights Coordination Center (NIPRCC). SSA Shapiro began his FBI career in 2010 working complex financial crime, public corruption, and violent crime matters in the Oklahoma City Field Office, Lawton Resident Agency. Prior to joining the Bureau, SSA Shapiro founded a boutique law firm focused on start-up companies. He provided corporate and IPR legal counsel to a variety of brand and licensing-focused consumer product, eCommerce, and multi-national software clients. SSA Shapiro earned his Juris Doctor and Masters of Business Administration from Suffolk University, by way of Amherst College.

 

Tom Nichols is the Global Brand Protection Investigations Supervisor for General Motors in Detroit, Michigan. In his current role, Tom has experience leading global brand protection investigations to protect GM’s brands, including Chevrolet, Cadillac, Buick, GMC and ACDelco, amongst others. He works closely with HSI, CBP, the FBI, the IPR Center and trade organizations like the Automotive Anti-Counterfeiting Council to remove counterfeit products. Tom also has corporate security experience implementing security policies, providing intelligence analysis to drive security decisions, managing GM’s travel security program and supporting executive protection programs.

 

RETURN ON INVESTMENT SPEAKERS

 

Ahmet Kirca holds a Ph.D. degree in International Business/Marketing from the University of South Carolina, Columbia. Prior to joining MSU in 2006, he worked at the George Washington University, Washington, DC. Dr. Kirca's research focuses on international business and marketing strategy with a special emphasis on firm internationalization, firm innovation and strategic orientations. He has several published or forthcoming articles in top academic journals including the Academy of Management Journal, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of World Business and Journal of Management, among others. Kirca teaches international business, global strategy, and marketing strategy courses in various undergraduate and graduate programs at MSU. Ahmet also had extensive managerial experience in textile and tourism industries in Istanbul before joining the academia. A native of Turkey, Kirca fluently speaks English, French, and Italian languages. He also has working knowledge of Spanish and Japanese.

Dean Brocious, Associate Vice President, Global Compliance Investigations, Limited Brands, Inc.

Jason Kosofsky is a Senior Global Brand Protection Investigator for Ford Motor Company. He has over 15 years of experience in combating automotive counterfeiting and Intellectual Property enforcement. He is a Board Member and Communication Chair of the Automotive Anti-Counterfeiting Council (known as “A2C2)”, a collaboration of 11 automotive manufacturers focusing joint efforts to eliminate counterfeit automotive parts posing a safety risk to consumers. Jason is a graduate of Northwood University.

 

Jeremy Wilson is the Director of the Center for Anti-Counterfeiting and Product Protection and a Professor in the School of Criminal Justice at Michigan State University (MSU). Prior to joining MSU, Jeremy was a Behavioral Scientist at the RAND Corporation where he directed many local, national, and international public safety projects and served as founding Associate Director of the Center on Quality Policing and founding Director of the Police Recruitment and Retention Clearinghouse. He is a visiting scholar in the Australian Resource Council’s Centre of Excellence in Policing and Security at Griffith University, and he recently held the Willett Chair in Public Safety in the Center for Public Safety at Northwestern University and was an adjunct professor of public policy at Carnegie Mellon University. Jeremy has collaborated with police agencies, communities, task forces, governments, and professional organizations throughout the U.S. and the world on many of the most salient public safety problems. Jeremy’s research on anti-counterfeiting integrates and draws from his broader interests in the areas of law enforcement, violence prevention, and internal security.

 

Karen L. Sedatole is a Professor of Accounting at Emory University’s Goizueta Business School. Prior to joining Emory University in 2017, she was an Assistant Professor at the University of Texas at Austin and the Russell E. Palmer Endowed Professor of Accounting at the Eli Broad College of Business at Michigan State University. Karen holds BSE (computer engineering) and MBA degrees and received her PhD from The University of Michigan in 2000. Her research focuses on the design and effectiveness of performance measurement and reward systems, the role of forecasting and budgetary systems within organizations, and control in inter-organizational collaborations. She has partnered with numerous corporations in the auto, chemical, and high-tech industries to generate research relevant to the business community and twice was awarded (along with her co-authors) the Impact on Management Accounting Practice Award. Her research, which includes archival, field research, and experimental methodologies, has been published in Journal of Accounting Research, The Accounting Review, Contemporary Accounting Research, Management Science, Journal of Management Accounting Research, Accounting Horizons, and Accounting, Organizations and Society. Professor Sedatole is a two-time recipient of the American Accounting Association Notable Contributions to Management Accounting Research Award. She currently serves as Editor of Accounting Horizons and Senior Editor of the Journal of Management Accounting Research.

 

Lisa McCann is a Senior Manager for Avaya, a global provider of business and communications engagement solutions. In her role within the Client Services and Brand Protection team, Lisa leads special pricing discount abuse and gray market investigations globally and has been instrumental in key training and other related initiatives, working closely with sales teams and channel partners. Since beginning her career as an internal audit consultant, she has held various roles related to financial and operational auditing with a focus in sales and other compensation and promotional programs. She joined Avaya in 2014 as part of the Sales Operations team where she held a similar role with primary responsibility for Asia Pacific and Caribbean and Latin America regions. Lisa serves as a Director for AGMA – the Alliance for Gray Market and Counterfeit Abatement – a unique alliance of IP rights holders as members that addresses gray market, counterfeiting, service and warranty fraud, and digital IP. She holds a Master of Business Administration and Bachelor of Arts - International Business/Spanish degrees from Washington State University. Lisa is also a Certified Public Accountant (CPA), Certified Fraud Examiner (CFE), and Certified Internal Auditor (CIA).

 

Rich Kaeser is the Vice President of Global Brand Protection at Johnson and Johnson. He leads J&J’s enterprise-level brand protection function, with responsibility for combatting illicit trade across all J&J business segments—pharmaceutical, medical device and consumer—and operating companies worldwide. In his 25-year career with J&J, Rich has served in various leadership roles within J&J’s medical device segment, including most recently as Vice President of US Sales for Cordis, a maker of interventional cardiovascular and endovascular devices. Other prior commercial roles have included Vice President of Strategic Customer Development for Johnson and Johnson Health Care Systems, and Director of Sales and Marketing for CardioVations, a division of Ethicon. Mr. Kaeser also led Ethicon’s renowned Endo-Surgery Institute for two years. In his current role, Rich applies his extensive commercial go-to-market and strategic planning experience toward developing and implementing effective brand protection programs for J&J’s patients, consumers and brands. Mr. Kaeser is also the recipient of numerous leadership awards from J&J and has served on several boards, including the American Society for Bariatric Surgery and the Society for Cardiovascular and Interventional Radiology. He currently serves on the Board of Directors of the International Anti-Counterfeiting Coalition (IACC).

 

Shaila Vaidya received her Ph. D. in organic chemistry from the University of Southern Mississippi, where she received Dean’s Distinguished Outstanding Graduate student award. After graduation, Dr. Vaidya joined DuPont and over the past 29 years has worked in various R&D, application development and quality control and technical marketing roles in the US, Singapore, China and India. She holds over 10 patents and received the distinguished DuPont Corporate Marketing Excellence award. In 2007 she joined the Crop Protection businesses, working on alliance networking, quality assurance/monitoring in Asia and Brand Protection. Over the past 9 years she has worked with a global anti-counterfeit / brand protection team and now leads the Global Anti-counterfeit / Brand Protection team for DuPont Crop Protection. Mrs. Vaidya was selected January 2016 as a member of the A-CAPP Industry Advisory Board.

 

Will Demeré is an assistant professor of accountancy at the University of Missouri. He received his PhD in Accounting and Information Systems from Michigan State University and his BS and MS in Accounting and Information Systems from Virginia Tech. Will teaches advanced auditing and risk management, and has previously taught courses in cost and managerial accounting, financial accounting, and information systems. His research focuses on corporate governance, performance evaluation and incentives, human capital, and developing new approaches to measurement. Prior to receiving his PhD, Will worked as an external auditor at Deloitte, and as an Instructor in the Accounting and Information Systems Department at Virginia Tech.

 

 

PARTNERSHIPS SPEAKERS

 

Bill Ross has 30 years investigative and management experience with U.S. Immigration and Customs Enforcement (ICE), Homeland Security Investigations (HSI) and the its legacy agency U.S. Customs Service. Prior to his current assignment as the HSI Deputy Director at the National IPR Center, Mr. Ross served in several senior management positions for HSI to include serving as the Acting Deputy Assistant Director for the Information Management Directorate with direct oversight of the agency’s Technical Operations Unit, Data Management Unit and agency Information Technology (IT) modernization efforts. Prior to this assignment, Mr. Ross served as the Unit Chief for the Technical Operations Unit with oversight for developing and implementing agency policy for technical operations and Title III intercepts and the Asset Forfeiture unit with oversight for developing and implementing agency policy with regards to criminal seizures and forfeitures. Mr. Ross’ first assignment at HSI Headquarters was as a Unit Chief at the National IPR Center overseeing both the IP and Global Outreach and Training Units. During this time he led the development of several key HSI programs including Operation In Our Sites, targeting websites selling counterfeit merchandise; Operation Chain Reaction, targeting counterfeit items entering the government and critical infrastructure supply chains and; the creation of the Federal Acquisition Counterfeit Awareness Training course. Prior to his assignment to HSI Headquarters, Mr. Ross served for four years as a Section Chief at the ICE Academy at the Federal Law Enforcement Training Center in Brunswick, Georgia with oversight of the basic training program of all HSI Special Agents. Mr. Ross began his career as a US Customs Service Special Agent, serving for twenty years in the Charleston, SC area conducting criminal investigations involving intellectual property, commercial fraud, money laundering, narcotics smuggling, counter-proliferation and anti-terrorism. In addition to other awards, Mr. Ross is the recipient of the 2011 ICE Director’s, Excellence in Law Enforcement Award for the development of and extraordinary achievement of Operation In Our Sites which targets websites engaged in the distribution of counterfeit products via internet websites and the 2013 U.S. Chamber of Commerce, Intellectual Property Champions Award for the development of innovative enforcement operations including Operation In Our Sites.

 

David Potter has been an Assistant State’s Attorney in Chicago, Cook County for over 7 years. David is currently working under a grant as the sole IP Prosecutor for the Cook County State’s Attorney’s Office in the Special Prosecutions Bureau. He is building relationships in the IPR community to take cases from investigation, to indictment, to trial. Prior to being assigned to the Special Prosecutions Bureau, David was assigned to the Narcotics Bureau prosecuting drug and gun cases. Previously he was assigned to the Felony Review Unit, making charging decisions on felony cases. He also worked in the Presiding Judge’s courtroom handling expungements, fitness cases and other litigation at the Criminal Courthouse at 26th and California in Chicago. David was one of 8 ASAs assigned to the Community Justice Unit and helped develop community programs and address concerns of the West Side Community in which he worked. David started his career in the Cook County State’s Attorney’s Office prosecuting misdemeanor cases in the City of Chicago. David is also a computer enthusiast and father of three wonderful children.

 

Goli Gharib is an Attorney-Advisor in the Intellectual Property Rights (IPR) Branch, in the office of Regulations and Rulings (RR), within the Office of Trade (OT), of U.S. Customs and Border Protection (CBP), at the Department of Homeland Security (DHS). She is responsible for making substantive trademark and copyright infringement determinations, issuing binding rulings regarding infringement matters, and providing advice and training to field officers on infringement issues. In addition, she has primary oversight of CBP’s recordation system. Prior to joining CBP, Goli served as a Trademark-Examining Attorney at the U.S. Patent and Trademark Office. Since joining CBP in 2003, in addition to the IPR Branch, she has also worked in the Trade & Commercial Regulations Branch, and in the Cargo Security & Carriers Branch. Goli received her Bachelor of Science degree from the University of Florida and her Juris Doctorate from Florida State University. She is a member of the bar in Florida and the District of Columbia.

 

Jason Daniels  is the Senior Investigation Manager with Underwriters Laboratories’ Global Security & Brand Protection Unit. His primary responsibility is to supervise and facilitate intellectual property theft investigations in the Americas. Mr. Daniels has focused his efforts on combatting counterfeiting for over 14 years. He has written curriculum that has been presented throughout the United States concerning fraud investigations and has been a law enforcement instructor for over 18 years. Prior to entering the corporate arena Mr. Daniels was a sworn law enforcement officer in the State of North Carolina serving his last post as the Special Agent in Charge with the Secretary of State’s Office. He is a graduate of Shaw University and continued his graduate development at the University of Louisville.

 

Jay Kennedy is an Assistant Professor in the Center for Anti-Counterfeiting and Product Protection (A-CAPP) and School of Criminal Justice at Michigan State University. He received his Ph.D. in Criminal Justice at the University of Cincinnati, where he was Graduate School Dean’s Distinguished Fellow, as well as a Yates Scholar. While at the University of Cincinnati Jay was awarded a Graduate Minority Fellowship from the American Society of Criminology, and received several research grants and awards. A graduate of the MBA program at the Carl H. Lindner College of Business, University of Cincinnati,his research focuses upon deviance within corporations. Specifically, his research and published works explore issues of employee theft within small businesses, the multi-level antecedents of corporate crime, and the role business ethics plays in decision-making. Prior to attending graduate school, Jay spent just over 8 years working for a number of corporations in the metro Detroit area, including a major non-profit organization, a family-owned automotive supplier, and a Fortune 100 corporation.

 

Jim Simmons is a 20 year Brand Protection professional in the IT industry who started his career with Compaq Computers in their Cross Border program focused on grey marketing and discounting fraud. He identified a $25M fraudulent order which lead to criminal charges in U.S. Federal court and indictment of seven years for grey market product diversion. Due to merger, he continued his career with Hewlett Packard Brand Protection and expanded his investigative experience with counterfeit cases in Europe and Asia. He expanded his BP experience by joining Cisco’s Brand Protection team as lead for Latin America anti-counterfeit programs. He is now the Director for Brand Protection for Qualcomm Inc. He has a BBA in Finance from the University of Texas and a Masters in Criminal Justice from Boston University.

 

Kasie Brill is the Senior Director of Brand Protection at the U.S. Chamber of Commerce’s Global Intellectual Property Center (GIPC) and the Executive Director of the Global Brand Council. Kasie advocates for the protection of IP rights both online and in physical markets with a special focus on designing public policy solutions to combat counterfeit goods. Prior to joining the Global Intellectual Property Center, Kasie served as an advisor to private sector clients fighting illegal online pharmacies. She also served as law clerk to The Honorable C. Ray Mullins, Chief Judge for the United States Bankruptcy Court for the Northern District of Georgia, Atlanta Division. Kasie is a graduate of both Michigan State University and the Indiana University Maurer School of Law. During law school, Kasie served as President of the Student Bar Association, on the Executive Board of the Sherman Minton Moot Court, Law Alumni Board, Admissions Committee, and 2012 Class Campaign for Excellence. Involved in various student and volunteer organizations, upon graduation, Kasie received the honor of Outstanding Contribution to Student Life. She also worked as a research assistant on issues of globalization with a specialization on the global impact of counterfeit luxury goods. Kasie has a wide-range of expertise in multiple disciplines. She worked for a national advertising agency, and in a variety of federal government positions including work on Capitol Hill, at the United States Supreme Court, and at the Federal Judicial Center. Kasie received her B.A. in Communication and Business magna cum laude from Michigan State University in 2008. While an undergraduate, Kasie was recognized by MSU faculty as Most Outstanding Senior.

 

 Kevin Friker is the Global Security Director for Mars, Incorporated, one of the world’s largest fast-moving-consumer-goods (FMCG) in the confectionary and petcare industries and the third largest privately held company in the United States. With over 23 years of diverse corporate security experience, Kevin joined Mars in 2012, assuming the position of CSO in 2015. In this capacity, Kevin leads a worldwide team positioned in Miami, London, Moscow, Dubai and Hong Kong who provide security guidance and immediate response to threats against Mars Associates, facilities or brands. Additionally, Kevin initiates and / or oversees internal investigations related to associate misconduct, allegations of fraud or theft of company assets and provides direct security support to members of the Mars family. Prior to joining Mars, Kevin was the Director of Global Security for Hyatt Hotels Corporation based at the company’s corporate office in Chicago, IL. During his five year tenure at Hyatt, Kevin was responsible for promoting physical, technical and operational security improvements throughout Hyatt's international hotel portfolio that included over 100 properties in 45 countries, with a specific focus on anti-terrorism in high risk countries. Kevin was the co-author of Hyatt Hotels’ Security Policy Manual, Security Operations and Standards Manuals that provide the framework for the company’s Corporate Security program that guides local hotel security measures. Working as a Security Consultant for New York-based Kroll Security Group prior to joining Hyatt, Kevin was responsible for delivering security consulting services domestically and internationally to a wide range of clients including state and federal government agencies, international air carriers, hospitality companies, as well as public and private businesses. At Kroll, Kevin also specialized in designing security solutions for high net-worth individuals with personal security risks, a number of whom have been named in the Forbes 400 annual list. Kevin previously held senior security roles at AT&T Wireless and Monsanto Company. Kevin holds a BA degree from Michigan State University with a double-major in Humanities and Criminal Justice, and holds a MA degree in Corporate & Crisis Communications from DePaul University in Chicago.

 

Leah Evert-Burks is an Industry Fellow with A-CAPP and the Managing Editor of "The Brand Protection Professional", the first publication dedicated to brand protection with articles and features written for and by practitioners and industry experts. Leah previously served on the A-CAPP Center Industry Advisory Board. In addition to her work with A-CAPP, she is a Brand Protection Consultant for leading footwear and apparel brands. In the Spring of 2015, Leah retired as Director of Brand Protection for Deckers Outdoor Corporation, a US footwear company that builds niche brands into global market leaders, including the UGG® brand. In her role at Deckers, Leah directed all Anti-Counterfeit programs worldwide for the Deckers’ family of brands and managed litigation against patent infringers. Deckers has been a trail blazer in counterfeit website litigation and in consumer education. Leah began her legal career in 1984 working as a Paralegal for the U.S. Department of Justice in Washington D.C. Since that time she has worked primarily in-house for various corporations for most of her career. Leah served as the 2014 Co-Chair for the American Apparel and Footwear Association’s Brand Protection Council. She also served as a member of the International Anti-Counterfeit Coalition and its Subcommittee on Counterfeit Website Legislation and the Payment Provider Initiative; and was the Co-Chair of the IACC conference in fall of 2012. As an industry member of an FBI-led Working Group relating to IP Cyber-crimes, Leah helped write and develop a set of PSAs on IP-Cybercrimes and counterfeiting which were awarded an Emmy® in 2014. Leah has been interviewed on the subject of counterfeiting by numerous media franchises including Good Morning America, The New York Times, The Wall Street Journal, ABA Journal Magazine among other publications and is a frequent speaker on the issue. Leah received a BA in History from Fort Lewis College in Durango, Colorado.

 

Mike LeMieux recently retired from the Federal Bureau of Investigation (FBI) as a Supervisory Special Agent and national program manager at the National Intellectual Property Rights Coordination Center (IPRC). Mr. LeMieux managed FBI investigations involving theft of trade secrets; counterfeit goods that pose a threat to health and safety; and copyright and trademark infringement cases which have a national security, organized crime, or significant economic impact. Mr. LeMieux also executed Department of Justice anti-counterfeiting initiatives that combined the efforts of brand owners, government, and intermediary platforms to address challenges in the e-commerce environment. During his tenure at the IPRC, Mr. LeMieux also specialized in government and industry partnerships aimed at improving detection and mitigation of illicit activity in the third-party marketplace. During his 20-year FBI career, Mr. LeMieux served in investigative, management, and instructor capacities across two FBI field divisions and both the Criminal Investigative and Training Divisions at FBI Headquarters. He also specialized in Indian gaming as a Coordinator of the Indian Gaming Working Group; in public corruption as a key member of an investigative team that focused on allegations involving members of the U.S. Congress, senior federal executives, and lobbyists in wide-ranging federal corruption allegations; and counterterrorism as a long-time Joint Terrorism Task Force (JTTF) Coordinator, a domestic terrorism subject matter expert, and Supervisory Instructor at the FBI Academy. Prior to his FBI career, Mr. LeMieux served as a federal law enforcement officer with the U.S. Department of the Interior, Bureau of Indian Affairs, on Indian reservations in California and Idaho. Mr. LeMieux owns Whiteriver, LLC, a consulting and risk management firm focused on safeguarding integrity in tribal government, gaming, and industry.

Tiffany Pho is the Anticounterfeiting Coordinator at the International Trademark Association (INTA). Tiffany’s primary responsibility is to develop global anticounterfeiting policy and advocacy for the Association. Prior to working at INTA, Tiffany served as a law clerk to the Honorable Michael V. Cresitello, Superior Court of New Jersey, Civil Division and worked in the Trademark Licensing Office of Rutgers University. Tiffany has a JD from Rutgers-School of Law Newark and a BA in Political Science and History from Rutgers, the State University of New Jersey.

 

RESEARCH LAB SPEAKERS

 

 

Brandon A. Sullivan is an Assistant Professor at the Michigan State University Center for Anti-Counterfeiting and Product Protection. He earned his PhD from the Michigan State University School of Criminal Justice in 2015 and his Bachelor and Master of Science from Bowling Green State University. In addition to his work with the A-CAPP Center, he serves a Research Associate with the Research Foundation of the City University of New York (CUNY), Research Affiliate with the National Consortium for the Study of Terrorism and Responses to Terrorism (START), and Faculty Affiliate with the MSU College of Law. He is Principal Investigator of the A-CAPP Center Product Counterfeiting Database (PCD) and co-Principal Investigator of the Extremist Crime Database (ECDB) Financial Crimes project. His research focuses primarily on emerging areas of crime and justice, particularly those involving transnational criminal enterprises and networks, including fraud, product counterfeiting, extremist financial crime, and environmental/conservation crime. Other research interests include organizational deviance, crime prevention, policing, law and society, and media and crime, as well as social network analysis and mixed methods research. Recent publications have appeared in the International Criminal Justice Review, Journal of Criminal Law and Criminology, Global Crime, European Journal of Criminology, International Journal of Comparative and Applied Criminal Justice, Trends in Organized Crime, and Journal of Brand Management.

 

Brian Monks is the Vice President of Global Security and Brand Protection at Underwriters Laboratories (UL). Mr. Monks has been with UL for 30 years and has worked in the intellectual property enforcement area for over 18 years. He works closely with national and international law enforcement agencies to identify and seize counterfeit products, such as the U.S. Customs and Border Protection, Federal Bureau of Investigations, Immigrations and Customs Enforcement, and the Royal Canadian Mounted Police. Additionally, he is an Executive Board Member of the International Anti-Counterfeiting Coalition (IACC) and acts as a special advisor to the National Electrical Manufacturers Association (NEMA) Anti-Counterfeiting Task Force, a member of the NYC Mayor’s Anti-Counterfeiting Task Force, the Canadian Anti-Counterfeiting Network, Co-Chair of the Interpol Intellectual Property Crime Action Group, INTA Anti-Counterfeiting & Enforcement Committee, member of the WCO IPR Strategic Group and frequently serves as a keynote speaker an anti-counterfeiting conferences worldwide. Mr. Monks earned a Bachelor of Science from the New York Institute of Technology-Old Westbury and an MBA from Dowling College. Mr. Monks was selected in June, 2013 as a member of the A-CAPP Industry Advisory Board and board President in October, 2015.

 

Christie Poitra (Turtle Mountain) is the Assistant Director of the Michigan State University Native American Institute. Her views on the importance of action research have been shaped by her academic and professional experiences in different aspects of the K-12 education sector, and work with Indigenous communities. She believes research with Indigenous communities and reservation schools should be an iterative, collaborative and empowering process. Her scholarship, service and teaching interests are defined by three interrelated ideas. The first area centers on how current state, federal and school policy contexts affect Indigenous education experiences. This line of inquiry explores the partnerships between tribes and reservation/reservation-adjacent K-12 schools, and the unintended ways that district, state and federal policies shape the practices of instructional leaders in reservation/reservation adjacent K-12 schools. The second area of research examines the ways that tribal leaders respond to internal and external political climates through educational policy and program development. The third line of research looks at how tribal leaders’ perceptions and definitions of human capital need shape educational investments in their communities.

 

Cliff Grammich holds a Ph.D in political science from the University of Chicago. Dr. Grammich has worked for policy and social research organizations for more than 20 years. Topics of his work have included criminal justice, national security, demographic, and education issues. He has co-authored several works on supply-chain risk management issues, police recruitment and retention, sharing and consolidation of public safety services, and reconstructing internal security in post-conflict societies. He has overseen several data gathering initiatives, including the only county level enumeration of religious bodies in the United States. In addition, he has worked in local and metropolitan print and broadcast journalism. Dr. Grammich is working with the A-CAPP Center to develop a synthesis of existing research on product counterfeiting as well as on various projects about the nature of and response to product counterfeiting.

 

Hairong Li is a professor of advertising, faculty associate of the Center for Business and Social Analytics, and core faculty of Asian Studies Center, Michigan State University. His research covers the uses, effects and implications of digital technology in advertising, communication and marketing. He has received grants from Baidu, Google, WPP, Microsoft, Marketing Science Institute, American Academy of Advertising, MSU Foundation and other sources. He has published extensively, and his articles have appeared in many top journals, such as the Journal of Advertising, Journal of Advertising Research, International Journal of Advertising, Journalism and Mass Communication Quarterly, New Media and Society, Journal of Computer-Mediated Communication, Journal of Consumer Psychology, Psychology and Marketing, Journal of Interactive Marketing, and Journal of International Business Studies. Dr. Li is a founding editor of the Journal of Interactive Advertising and an editorial board member of three major academic journals in the United States and Europe. His professional experience also includes chair for the American Academy of Advertising 2017 Pre-conference on computational advertising in Boston and 2014 Pre-conference on big data for advertising research and education in Atlanta, guest editor of a special issue on big data for the Journal of Advertising, visiting professor at City University of Hong Hong, executive director for Panmedia Institute in Beijing, senior visiting scholar at Tsinghua University, chair of the American Academy of Advertising 2009 Asia-Pacific Conference in Beijing, speaker for a FTC mobile commerce town hall meeting, chair of the AAA 2004 Publications Committee, and Fulbright Scholar at Nanyang Technological University in Singapore

 

Jay Kennedy is an Assistant Professor in the Center for Anti-Counterfeiting and Product Protection (A-CAPP) and School of Criminal Justice at Michigan State University. He received his Ph.D. in Criminal Justice at the University of Cincinnati, where he was Graduate School Dean’s Distinguished Fellow, as well as a Yates Scholar. While at the University of Cincinnati Jay was awarded a Graduate Minority Fellowship from the American Society of Criminology, and received several research grants and awards. A graduate of the MBA program at the Carl H. Lindner College of Business, University of Cincinnati,his research focuses upon deviance within corporations. Specifically, his research and published works explore issues of employee theft within small businesses, the multi-level antecedents of corporate crime, and the role business ethics plays in decision-making. Prior to attending graduate school, Jay spent just over 8 years working for a number of corporations in the metro Detroit area, including a major non-profit organization, a family-owned automotive supplier, and a Fortune 100 corporation.

 

Jeremy Wilson is the Director of the Center for Anti-Counterfeiting and Product Protection and a Professor in the School of Criminal Justice at Michigan State University (MSU). Prior to joining MSU, Jeremy was a Behavioral Scientist at the RAND Corporation where he directed many local, national, and international public safety projects and served as founding Associate Director of the Center on Quality Policing and founding Director of the Police Recruitment and Retention Clearinghouse. He is a visiting scholar in the Australian Resource Council’s Centre of Excellence in Policing and Security at Griffith University, and he recently held the Willett Chair in Public Safety in the Center for Public Safety at Northwestern University and was an adjunct professor of public policy at Carnegie Mellon University. Jeremy has collaborated with police agencies, communities, task forces, governments, and professional organizations throughout the U.S. and the world on many of the most salient public safety problems. Jeremy’s research on anti-counterfeiting integrates and draws from his broader interests in the areas of law enforcement, violence prevention, and internal security.

 

Jilang Tang is an assistant professor in the computer science and engineering department at Michigan State University since Fall@2016. Before that, he was a research scientist in Yahoo Research and got his PhD from Arizona State University in 2015. He has broad interests in social computing, data mining and machine learning and is directing the Data Science and Engineering Lab . He was the recipients of the Best Paper Award in KDD2016, the runner up of the Best KDD Dissertation Award in 2015, Dean's Dissertation Award and the best paper shortlist of WSDM2013. He has published his research in highly ranked journals and top conference proceedings, which received thousands of citations (Google Scholar) and extensive media coverage.

 

John Norder is an enrolled member of the Spirit Lake Dakota Tribe and descendant of the Turtle Mountain Band of Chippewa Indians. He received his PhD from the University of Michigan in Anthropology, with a focus on ethnohistory, archaeology, and community-based research. His current and ongoing research has focused on the ways in which traditional Indigenous knowledge is used as a tool of mediation between issues of historical and contemporary identity, landscape, cultural and natural resource heritages, and economic development in the context of community and state level policy issues. His recent work as the Director of the Native American Institute has focused on issues of community forestry, agribusiness development, traditional natural resource studies, community behavioral health, documentation of community stories through digital storytelling, issues regarding counterfeit production of American Indian arts and crafts, assessment of tribal and Native American organizational programs, and ongoing work on American Indian heritage issues related to NAGPRA and community cultural programs.

 

Kari Kammel works on professional training, adult education, program management and design spanning multiple disciplines. As Assistant Director of Education and Outreach for the A-CAPP Center, she enjoys working on the center’s executive education programming, outreach and collaboration on and off-campus, managing the student program, and research on legal issues pertaining to trademark counterfeiting. She is also currently a member of the Academic Specialist Advisory Committee at MSU and a board member of the Capital Area Humane Society. Prior to coming to the center, she spent a significant time working, traveling, and living in the Middle East, including Egypt, Iraq, United Arab Emirates, Libya, Jordan, and others. She was Deputy Chief of Party at DePaul College of Law’s Iraq office, where she managed rule of law programs; and Deputy Executive Director in the Chicago office. She is a licensed attorney in Illinois and Michigan with a J.D. from DePaul University, an M.A. in Political Science from the American University in Cairo, and a B.A. from the University of Chicago.

 

Saleem Alhabash is Assistant Professor of Public Relations and Social Media at the Department of Advertising and Public Relations, Michigan State University. His research focuses on the persuasive effects of social media in the contexts of risky and unsafe behaviors.

 

 

 

 

 

Vangie Alocilja is a Professor in the Department of Biosystems and Agricultural Engineering, the Program Director of the Nano-Biosensors Laboratory, and a Co-Investigator with the National Center for Food Protection and Defense. Her research focuses on the development of nanoparticle-based biosensors for rapid, point-of-care/on-site detection and diagnosis of disease-causing agents and adulterants of concern to homeland security, global health, food/water safety, and product integrity. Her research has resulted in six US patents and also led to the establishment of nanoRETE, Inc., a start-up company that commercializes biosensor devices for selected markets. She has published thousands of articles, mentored hundreds of undergraduate students, and received numerous awards throughout her career, such as the 2003 American Society for Engineering Education (ASEE) Award for Excellence in Teaching Materials, 2012 Michigan State University Innovator of the Year Award and the 2016 Undergraduate Research Faculty Mentor of the Year Award.

 

 

 

The A-CAPP Center thanks its 2017 Brand Protection Strategy Summit sponsors:

 

         

 

TERMS AND CONDITIONS:
The A-CAPP Center Brand Protection Strategy Summit is an event hosted for the benefit of its brand owning partners, which generally limits participation to brand owners, academia, and law enforcement. The Center Director has discretion for all issues related to and including registration, admission or attendance. The views and opinions of speakers and participants at summit events do not necessarily reflect those of Michigan State University, the A-CAPP Center, its Industry Advisory Board, including member companies, or summit sponsors, and should not be used for endorsement or advertising purposes or as legal advice. By registering for the summit, attendees acknowledge that their contact information may be included in the conference materials provided to all attendees, as well as the Center's internal contact lists. 

CANCELLATION POLICY:
Cancellations made 20 or more days from the summit start date are subject to a $60 cancellation fee. Cancellations made within 20 days of the summit date will not be refunded. Transfer of registration within a company is allowed, but must be submitted via email to
heegsar1 [at] msu [dot] edu (heegsar1 [at] msu [dot] edu) at least 1 business days prior to the conference start date.

REGISTRATION POLICY:
Conference registrations are to be paid in full at the time of registration. In the event that you require an invoice for payment by wire transfer or check, please email
heegsar1 [at] msu [dot] edu (heegsar1 [at] msu [dot] edu) directly with your registration information.