THE 2017 BRAND PROTECTION STRATEGY SUMMIT


OCTOBER 3, 2017


SUMMIT DAY ONE
Lansing Center

333 E. Michigan Avenue
8 AM - 4 PM

RECEPTION
The View
Cooley Law School Stadium
312 N. Cedar Street
6 PM - 10 PM

 

OCTOBER 4, 2017

SUMMIT DAY TWO
Lansing Center
333 E. Michigan Avenue
8:30 AM - 12 PM


 

 

 

 

 

 

 

 

 

 

 

 

For those interested in
contributing their expertise,
please contact
kkammel [at] msu [dot] edu (Kari Kammel)

For those interested in
partnership opportunities
with the Summit or Center,
please contact
jwilson [at] msu [dot] edu (Jeremy Wilson)

 

 

 


The fight for improving responses to product counterfeiting and protecting brands continues as Michigan State University’s Center for Anti-Counterfeiting and Product Protection hosts its 3rd Annual Brand Protection Strategy Summit. This exclusive summit (no vendors or third parties) offers opportunities for brand owners, law enforcement, and academia to share and learn from one another.


This year, we will focus on three main themes for a collaborative space for brand owners, law enforcement, and academia to strategize about the issues and their solutions.  We hold our Annual Brand Protection Strategy Summit for our brand owner partners and aim to provide a forum that will facilitate open, collaborative, meaningful, and participant-led conversations on brand protection. Through interactive panels, high-top discussions, roundtable sessions, and evening reception, you will have the opportunity to share, learn and network with one another, as well as from world-renowned scholars and globally-recognized industry and law enforcement leaders. In addition, you will hear from select keynote speakers and other experts during the Summit, including the recipient of the Center's Annual Brand Protection Hero Award, which are to be determined.

 

E-COMMERCE

What Challenges and Opportunities Does
E-commerce Pose?

E-commerce represents a profound shift in how firms interact with customers, from face-to-face interactions to new and unexpected ones. Attendees will explore the mechanisms by which they can find and take down counterfeit goods online, pursue enforcement actions, and engage with customers to protect the integrity of their brands.

 

 

 

RETURN ON
INVESTMENT


How Can We Measure the Return on Investment?

Brand protection professionals must monitor the returns on investment in their program to ensure they are being effective and to convince executives of their value. Attendees will learn how leading firms measure their return on investment, including their monetary and non-monetary metrics.

 

 

PARTNERSHIPS
 

How Can Partnerships Promote Brand Integrity?

New and evolving brand-protection issues demand that firms work with others to strengthen brand integrity. Attendees will learn how partnerships with other firms, government, or academia can address issues arising from evolving demands.

 
 

 

 


More information to come, including agenda. Check back often.
 

VIEW 2016 AGENDA
VIEW 2016 PROCEEDINGS
VIEW 2015 AGENDA
VIEW 2015 PROCEEDINGS

 

 

 

 

 

 

 

The A-CAPP Center thanks its 2017 Brand Protection Strategy Summit sponsors:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

TERMS AND CONDITIONS: The A-CAPP Center Brand Protection Strategy Summit is an event hosted for the benefit of its brand owning partners, which generally limits participation to brand owners, academia, and law enforcement. The Center Director has discretion for all issues related to and including registration, admission or attendance. The views and opinions of speakers and participants at summit events do not necessarily reflect those of Michigan State University, the A-CAPP Center, its Industry Advisory Board, including member companies, or summit sponsors, and should not be used for endorsement or advertising purposes or as legal advice. By registering for the summit, attendees acknowledge that their contact information may be included in the conference materials provided to all attendees, as well as the Center's internal contact lists. 

CANCELLATION POLICY: Cancellations made 20 or more days from the summit start date are subject to a $60 cancellation fee. Cancellations made within 20 days of the summit date will not be refunded. Transfer of registration within a company is allowed, but must be submitted via email to
heegsar1 [at] msu [dot] edu at least 1 business days prior to the conference start date.

REGISTRATION POLICY: Conference registrations are to be paid in full at the time of registration. In the event that you require an invoice for payment by wire transfer or check, please email heegsar1 [at] msu [dot] edu directly with your registration information.