THE 2017 BRAND PROTECTION STRATEGY SUMMIT


OCTOBER 3, 2017


SUMMIT DAY ONE
Lansing Center

333 E. Michigan Avenue
8 AM - 4 PM

RECEPTION
R.E. Olds Transportion Museum
240 Museum Drive
6 PM - 10 PM

 

OCTOBER 4, 2017

SUMMIT DAY TWO
Lansing Center
333 E. Michigan Avenue
8:30 AM - 12 PM

VIEW AGENDA
view events map
view Summit map

 

 

 

 

 

 

For those interested in
partnership opportunities
with the Summit or Center,
please contact
jwilson [at] msu [dot] edu (Jeremy Wilson)

 

 

Partnerships between brand owners, governments, academics, consumers, and other stakeholders are essential to tackling the pervasive and persistent global problem of product counterfeiting. more


The fight for improving responses to product counterfeiting and protecting brands continues as Michigan State University’s Center for Anti-Counterfeiting and Product Protection hosts its 3rd Annual Brand Protection Strategy Summit. This exclusive summit (no vendors or third parties) offers opportunities for brand owners, law enforcement, and academia to share and learn from one another.

We hold our Annual Brand Protection Strategy Summit for our brand owner partners in order to provide a forum that will facilitate open, collaborative, meaningful, and participant-led conversations on brand protection with law enforcement, government, and academia. You will have the opportunity to share, learn and network with one another, as well as from world-renowned scholars and globally-recognized industry and law enforcement leaders. Each theme will kick off with a talk from an expert, which will be followed by interactive panels, high top discussion sessions and strategy sessions. This year's themes include: Partnerships, Return on Investment and E-Commerce. The A-CAPP Center will also showcase its Research Lab where you can explore the current projects that the Center's faculty are researching. In addition, you will hear from the recipient of the Center's 2017 Annual Brand Protection Hero Award, Sgt. James Kryskowiak of the Raleigh Police Department.

 

E-COMMERCE

What Challenges and Opportunities Does
E-commerce Pose?

E-commerce represents a profound shift in how firms interact with customers, from face-to-face interactions to new and unexpected ones. Attendees will explore the mechanisms by which they can find and take down counterfeit goods online, pursue enforcement actions, and engage with customers to protect the integrity of their brands.

view speaker bios

 

 

 

RETURN ON
INVESTMENT


How Can We Measure the Value of Brand Protection Programs?

Brand protection professionals must monitor the returns on investment in their program to ensure they are being effective and to convince executives of their value. Attendees will learn how leading firms measure their return on investment, including their monetary and non-monetary metrics.

view speaker bios

 

PARTNERSHIPS
 

How Can Partnerships Promote Brand Integrity?

New and evolving brand-protection issues demand that firms work with others to strengthen brand integrity. Attendees will learn how partnerships with other firms, government, or academia can address issues arising from evolving demands.

view speaker bios

 
 
 


INTERACTIVE RESEARCH LABS

Attendees will have the opportunity to ask MSU researchers and students about their cutting-edge work on brand protection and anti-counterfeiting and researchers can engage with brand owners about their practical experience.

Sessions include:
-Anatomy of a Research Project: The Product Counterfeiting Database
-Analyzing Internet Sales of Cigarettes
-Advertisements for Counterfeit Products on Social Media
-State Level Enforcement of Counterfeiting Laws: An Untapped Resource
-Finding Illicit Goods Online Using Big Data
-Distribution and Marketing Structures Involved in the Sale of Fake Native American Jewelry
-Product DNA for Anti-Counterfeiting
-Building Effective Brand Protection Programs to Address Product Counterfeit Risk

view speaker bios

WHO SHOULD ATTEND?


BRAND OWNERS with leadership roles in brand protection:
    -
Directors
     -Managers
     -Investigators
     -Specialists
     -In-house Counsel
     -Security Directors/Managers
     -Supply Chain Managers
     -Risk Analysts
     -Packaging Specialists
     -Quality Assurance Providers
     -IT/e-Commerce Managers



LAW ENFORCEMENT engaged in intellectual property rights enforcement:
     -Local
     -State
     -Federal
     -International


GOVERNMENT OFFICIALS engaged in intellectual property rights enforcement:
     -Consumer Protection
     -Trade and Commerce
     -Legislative


ACADEMICS researching areas connected to brand protection and anti-counterfieting:
     -Law
     -Business
     -Criminal Justice
     -Supply Chain
     -Packaging
     -Communications
     -Marketing
     -Political Science
     -Engineering
     -Other Areas


WHY SHOULD YOU ATTEND?

The global risk of counterfeit products is rapidly growing and evolving, with enormous detrimental effects on brand owners, consumers, and society. The A-CAPP Center provides a central location for thought leadership in brand protection and anti-counterfeiting as an independent, interdisciplinary evidence-based hub, designed to assist in protecting brands and products of all industries worldwide. more

NETWORKING...RESEARCH COLLABORATION...EXPOSURE TO COMMON INDUSTRY CHALLENGES...KNOWLEDGE EXCHANGE...BENCHMARKING...DATA-DRIVEN SOLUTIONS...OPEN DIALOGUE...UP-TO-DATE INFORMATION ON BRAND PROTECTION

 


For anti-counterfeiting efforts "to be powerful, we need to take a risk in laying out the issues"
                                                   -2016 Summit Attendee



VIEW 2016 PROCEEDINGS
VIEW 2016 AGENDA
 
The Internet is "where we live, that's where the consumer lives, that's where the counterfeiter lives. And the threats are real, fast-moving and difficult"
                                                       -2015 Summit Attendee


VIEW 2015 PROCEEDINGS
VIEW 2015 AGENDA

2017  AGENDA
 

 

 

The A-CAPP Center thanks its 2017 Brand Protection Strategy Summit sponsors:


 

         

 

TERMS AND CONDITIONS:
The A-CAPP Center Brand Protection Strategy Summit is an event hosted for the benefit of its brand owning partners, which generally limits participation to brand owners, academia, and law enforcement. The Center Director has discretion for all issues related to and including registration, admission or attendance. The views and opinions of speakers and participants at summit events do not necessarily reflect those of Michigan State University, the A-CAPP Center, its Industry Advisory Board, including member companies, or summit sponsors, and should not be used for endorsement or advertising purposes or as legal advice. By registering for the summit, attendees acknowledge that their contact information may be included in the conference materials provided to all attendees, as well as the Center's internal contact lists. 

CANCELLATION POLICY:
Cancellations made 20 or more days from the summit start date are subject to a $60 cancellation fee. Cancellations made within 20 days of the summit date will not be refunded. Transfer of registration within a company is allowed, but must be submitted via email to
heegsar1 [at] msu [dot] edu (heegsar1 [at] msu [dot] edu) at least 1 business days prior to the conference start date.

REGISTRATION POLICY:
Conference registrations are to be paid in full at the time of registration. In the event that you require an invoice for payment by wire transfer or check, please email
heegsar1 [at] msu [dot] edu (heegsar1 [at] msu [dot] edu) directly with your registration information.