Proposed solutions to the brand protection challenges and counterfeiting risks faced by small and medium enterprises (SMEs)

Proposed solutions to the brand protection challenges and counterfeiting risks faced by small and medium enterprises (SMEs)

Kennedy, J. P. (2016). Proposed solutions to the brand protection challenges and counterfeiting risks faced by small and medium enterprises (SMEs). Journal of Applied Security Research, 11(4), 450-468. doi:10.1080/19361610.2016.1210487 https://www.tandfonline.com/doi/full/10.1080/19361610.2016.1210487