Wilson, J. M., & Kinghorn, R. (2014). Brand protection as a total business solution.
A version of this research was also published as
Wilson, J. M., & Kinghorn, R. (2016). A total business approach to the global risk of product counterfeiting. Global Edge Business Review, 10(1), 1-6. http://globaledge.msu.edu/content/gbr/gbr10-1.pdf
Product counterfeiting is a growing, global risk that poses many negative consequences for businesses, consumers, governments, national security, the economy, and society. Research suggests that the first step in formulating effective strategies to combat such crime is to understand what shapes the nature of the criminal opportunity. Drawing from existing literature and our field experience, we seek to highlight for corporate leaders the dangers of product counterfeits and the value of considering product counterfeiting as a fundamental risk to the brand, brand protection as a total business solution, and making their brand protection programs more proactive.