The fight for improving responses to product counterfeiting and protecting brands continues as Michigan State University’s Center for Anti-Counterfeiting and Product Protection hosts its 4th Annual Brand Protection Strategy Summit on October 2-3, 2018.

This year, we will focus on three main themes and a collaborative space for brand owners, law enforcement, and academia to strategize about the issues and their solutions. We hold our Annual Brand Protection Strategy Summit for our brand owner partners and aim to provide a forum that will facilitate open, collaborative, meaningful, and participant-led conversations on brand protection. Through interactive panels, roundtable sessions, and an evening reception, you will have the opportunity to share, learn and network with one another, as well as from world-renowned scholars and globally-recognized industry and law enforcement leaders.

In addition, you will hear from select keynote speakers and other experts during the Summit, including the recipient of the Center’s Annual Brand Protection Hero Award.

Data Analytics for Brand Protection

How can organizations use data to advance brand protection?

Organizations are asking brand protection professionals do more with less. Data collection and analysis offers a way to do so. Yet, data gathering and analysis can be intimidating. This theme will explore best and emerging practices for how data is used by organizations.

The Total Business Solution and the Brand Protection Team

How can brand protection be a total business solution?

Many organization functions and departments can support brand protection. Successfully integrating all parts of an organization into brand protection can protect its mission.  How well a brand protection team–whether one person or twenty–can strategically guide the integration into the rest of the organization is paramount. This includes clear communication of the need for brand protection and how to support it. This theme will explore what brand protection as a total business solution looks like in different companies and what practices are needed to build a successful total business solution for brand protection.

Product Counterfeiting and the Connection to Other Illicit Activities

What is the relationship between product counterfeiting and other illicit activities?

Product counterfeiting often is connected and overlaps with other illicit activities, which can include product diversion, intellectual property theft, gray market activities, and other crimes. Understanding the overlaps and relationships can lead to better strategies to address the product counterfeiting threat. This theme will explore these overlaps.

Register Here

Thank you to our 2018 Summit Sponsors

EVENT SPONSORS

      

 

PARTICIPANT GIFT SPONSORS

 

 

 

For information on sponsorship, contact Kari Kammel at kkammel@msu.edu or 517-353-2163

The conference will be held at the East Lansing Marriott

East Lansing Marriott

300 M.A.C. Avenue, East Lansing, MI

To book a room at the Marriott, click here

Kevin WeaverStew Roberts
The A-CAPP Center Summit was excellent. I really enjoyed the interaction between industry peers and researchers. The Summit is different than most conferences I attend that have mainly lecture-style presentations. Its focused on being more of a learning environment, a more interactive peer-to-peer learning style, and sharing best practices.
Kevin Weaver
Brand Protection, Johnson & Johnson
I thought the A-CAPP Center Summit was worthwhile due to the high level of expertise represented and the engagement of the right partners to help attendees understand the scope of the current problem. As always, there was a great opportunity to network with other brand representatives who share concerns about counterfeit and brand protection issues.
Stew Roberts
Qualcomm

Nominate the best Brand Protection Professional you know for the A-CAPP Center Brand Protection Hero Award!

The award recognizes significant contribution to the field of brand protection and to combating product counterfeiting. It honors an individual who has demonstrated commitment and added value to brand protection, either by a single act or over time, in a way that exemplifies the highest standards of performance and integrity and advances the field.

Nominees may be from industry, government, academia, or other sectors of the field. Past recipients are Jack Chang (2016), chair of the Quality Brands Protection Committee, and James Kryskowiak (2017), formerly of the Raleigh Police Department.

For more information, or to nominate a candidate, please fill out the following Brand Protection Hero Form and return it to acapp@msu.edu. Nominations are due July 2, 2018.